IAB Sweden Programmatic Day 2025

Welcome to the Vistar Media DOOH stage! Bart Boogaard of Vistar Media will outline the state of programmatic out-of-home in the Nordics and outline how the day's content will dig deeper into the opportunities and challenges facing the industry's growth.

Resultatet av årets stora enkätundersökning

Programmatic DOOH is experiencing different journeys across EMEA, with some markets adopting is faster than others. In this session, Karan Singh of Vistar Media makes comparisons and outlines the likely next steps for DOOH in the Nordics and beyond.

Madeleine Thor, VD på IRM presenterar helt nya siffror kring programmatisk handel och prognos framåt

Our journey into programmatic DOOH
In this session, Viktor Bundsgaard-Pedersen Ravn will outline the journey JYSK has taken into programmatic out-of-home; the challenges they were facing initially, the steps that led them to consider DOOH and the results they've enjoyed since.

The art of outdoor

Why is DOOH the ultimate channel for awareness and action?

State of Digital Advertising Market: Thriving in Uncertain Times

Has the adoption of programmatic out-of-home reached the tipping point in Sweden, or are there challenges that still need to be addressed?

Har vi lagt hållbarhetsfrågan på hyllan bara för att den är obekväm?

The perfect play

Panel om hur varumärken navigerar i ett komplext medielandskap när det kommer till brand safety och brand suitability. Åsa Halleskog, RTL AdAlliance, modererar panelen.

What if your online video and TikTok campaigns could do more? This session reveals how leading brands are adding an extra dimension to their digital strategies, turning screen-based content into street-level impact and unlocking new levels of qualitative reach.

Programmatiskt utomhus - möjligheter och utmaningar? 

Nuläge och trygghet vs frihet

Stats | Curation/marketplaces | Regulation

CTV enhances the quality of Linear TV with the precision of Digital

Audio, Out-of-Home and CTV are growing rapidly within the programmatic ecosystem. But what does this really mean in practice, as the entire industry needs to adapt both technically and organizationally to enable cross-channel buying? Are we moving towards a more seamless and efficient future, or are we simply adding more complexity, acronyms and new silos?